Privacy Policy

We collect information you provide directly to us, including: • Full name, phone number and email address when you submit an enquiry, loan application or contact form • Business name, business type and financial information needed to assess loan eligibility • Communications you send us by phone, email or web form We also collect certain information automatically when you visit our website: • Log data (IP address, browser type, device type, pages visited, time spent on pages, referring URLs) • Cookies and similar tracking technologies (see Section 5 below) • Approximate location data based on IP address

We use the information we collect to: • Process and evaluate your loan enquiry or application • Contact you to discuss your loan requirements • Send you information about our financial services (only where you have given consent) • Improve our website content and user experience • Serve relevant advertisements through Google Ads and other advertising platforms • Measure and analyse the effectiveness of our advertising campaigns • Comply with legal and regulatory obligations • Detect and prevent fraud or misuse of our services

Our website uses Google Ads (formerly Google AdWords) and Google Analytics Advertising Features. By using these services, Google may collect data about your visits to our website and other websites to show you relevant advertisements across the internet. Google Ads Remarketing: We may use Google Ads remarketing to display advertisements to previous visitors of our website as they browse other websites on the Google Display Network and Google Search. This means that we may advertise to previous visitors who have not yet completed an enquiry. Google uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to our website or other websites. These cookies allow Google and its partners to serve ads to you based on your visit to our site. You can opt out of Google's use of cookies and personalised advertising by: • Visiting Google's Ads Settings at https://adssettings.google.com • Visiting https://www.aboutads.info to opt out of third-party vendor cookies • Installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout Google's privacy policy is available at https://policies.google.com/privacy

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data on the following legal bases: • Consent — for sending marketing communications and serving personalised advertisements • Contract performance — for processing your loan application and providing our financial services • Legitimate interests — for fraud prevention, website security, and improving our services • Legal obligation — for regulatory and compliance requirements in the financial services industry You have the right to withdraw your consent at any time by contacting us at kartia234@gmail.com.

Our website uses cookies — small text files stored on your device when you visit our website. We use the following types of cookies: Essential Cookies: Necessary for the website to function correctly. These cannot be disabled. They include cookies that remember your cookie consent preference. Analytics Cookies: Used by Google Analytics to help us understand how visitors interact with our website, including pages visited, time spent, and traffic sources. This data is anonymous and aggregated. Advertising Cookies: Used by Google Ads and the DoubleClick network to show you relevant advertisements based on your browsing behaviour, both on our website and on third-party websites. Preference Cookies: Remember your settings and preferences to provide a more personalised experience. You can control and manage cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. When you first visit our site, you will see a cookie consent banner allowing you to accept or decline non-essential cookies.

We do not sell, trade or rent your personal information to third parties for their own marketing purposes. We may share your information with: • Google LLC — for analytics, advertising, and remarketing purposes as described in Section 3 • Service providers — who assist us in operating our website or business (subject to strict confidentiality agreements) • Professional advisers — including lawyers, auditors and insurers where necessary • Regulatory and law enforcement authorities — where required by applicable law or court order • Business transferees — in the event of a merger, acquisition or sale of our business assets All third parties we work with are required to handle your data securely and in accordance with applicable data protection laws.

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law. • Loan application data: retained for a minimum of 7 years for regulatory and financial compliance purposes • Website enquiry data: retained for up to 2 years • Analytics and advertising data: retained as per Google's standard retention policies • Cookie consent records: retained for 1 year When personal data is no longer required, we securely delete or anonymise it.

Depending on your location, you may have the following rights regarding your personal data: • Right of access — to request a copy of the personal data we hold about you • Right to rectification — to request correction of inaccurate or incomplete data • Right to erasure — to request deletion of your data (subject to legal obligations) • Right to restrict processing — to request that we limit how we use your data • Right to data portability — to receive your data in a structured, machine-readable format • Right to object — to object to processing based on legitimate interests or for direct marketing • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time To exercise any of these rights, please contact us at kartia234@gmail.com. We will respond within 30 days.

Our website and financial services are intended solely for adults aged 18 years and older. We do not knowingly collect personal information from children under the age of 13 (or under 16 in the EEA). If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at kartia234@gmail.com and we will take steps to delete such information promptly. Our Google Ads campaigns are not targeted at children and we do not use personalised advertising on pages directed at children.

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure or destruction. Security measures include: • HTTPS encryption for all data transmitted through our website • Restricted access to personal data on a need-to-know basis • Regular security assessments of our systems and processes However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to read the privacy policy of every website you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns or complaints about this Privacy Policy or our data handling practices, please contact us: Sri Maheswari Consultants No.9A 1st Floor, Eswari Nagar, 1st Street, Gowrivakkam, Chennai – 600073 Tamil Nadu, India Phone: +91 90476 77752 Email: kartia234@gmail.com Website: srimaheswariconsultants.in We are committed to resolving any complaints about our collection or use of your personal data. If you are not satisfied with our response, you may contact your local data protection authority.